Emergent Strategies for E-Business Processes, Services and...

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Emergent Strategies for E-Business...

Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks

Name: Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks
ISBN: 9781605661544

In Lee, In Lee

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Recently, e-business applications have evolved beyond business transactions and services to include customer relationship management (CRM), mobile computing, Web mining, e-healthcare, social networking, and Web 2.0. As e-business continues to create new business models and technologies, researchers, higher education faculty, and practitioners are in great need of appropriate reference resources to enhance their understanding of all aspects of e-business technologies and management.

Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks is an authoritative collection of original, in-depth, and innovative research articles on e-business concepts, models, processes, services, and applications. This book presents an integrated view of emerging issues and technologies addressed by renowned scholars, providing researchers and practitioners with the state-of the-art reference for future research and practices on a wide range of topics including e-CRM, e-business model, multi-channel management, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.

หมวดหมู่:

Business & Economics - Industries

ปี:

2008

สำนักพิมพ์:

Information Science Reference

ภาษา:

english

จำนวนหน้า:

425

ISBN 10:

1605661546